Services &
Offerings
01 — Opportunity Fit Session
What It Is: A 90-minute strategy session and written diagnostic covering the audience opportunity, cultural context, and the creative territory worth pursuing — archetypes only, no named creators yet.
What You Get: Audience opportunity read · cultural context brief · creative territory & content ideas · growth moves worth considering.
Why It Matters: Most campaigns fail because they lack strategic clarity before creator outreach even begins. $1,000 is credited toward an Opportunity Brief booked within 30 days.
02 — Diaspora Travel Opportunity BRIEF
What It Is: A 15–25 page decision document: cultural-audience strategy, campaign territory, and a shortlist of six or more named creators of colour with fit rationale.
What You Get: Cultural-audience strategy · campaign territory & messaging direction · named creator shortlist with fit rationale · an activation hand-off your team can execute.
Why It Matters: We do the strategic and curation work that determines whether a campaign resonates — then hand you (or your execution partner) everything needed to run it.
03 — Creator Curation Dossier
What It Is: For teams with an existing, funded campaign strategy who just need the right people.
What You Get: Shortlist of named creators of colour · fit rationale · media kit summaries · one facilitated introduction per creator.
Why It Matters: The right creators make or break a campaign. We match your brand with creators of colour across travel, lifestyle, and culture whose audiences are genuinely invested — not inflated.
04 - Campaign Decision Partner
What It Is: Senior cultural and creator-strategy input at the decisions that matter most, while your team or partner handles delivery.
What You Get: Defined check-ins at key campaign moments · creator-fit review · course-correction guidance · three-month minimum.
Why It Matters: Even after strategy is set, campaigns hit judgment calls. We stay on as your cultural sounding board — without taking over day-to-day management.
Our process
From Brief to Handoff in 2–4 Weeks
PHASE 1: DISCOVERY (Week 1)
Kickoff call on goals, audience, and brand values; review existing materials; align on scope and timeline.
PHASE 4: Handoff (Week 3–4)
Package the final brief or dossier; walk your team or execution partner through activation; answer questions as you move into outreach and production.
PHASE 2: STRATEGY (Week 1-2)
Develop the audience/cultural strategy and creative territory; research; present strategic direction for your input.
PHASE 3: CREATOR SOURCING (Week 3-4)
Identify and vet a shortlist of creators of colour aligned with your brand; evaluate fit, audience quality, and cultural resonance; deliver the named shortlist with rationale.
ready to get started?
From early-stage planning to a fully scoped opportunity brief — we provide the expert strategic guidance you need before you activate.
Still have questions?
Email us at hello@everlightagency.com