What We Do
We provide strategic guidance and creative roadmaps for brands looking to launch impactful influencer campaigns. We partner with you to develop a strategic blueprint that connects with real audiences, empowering you to execute with confidence. Our work is to give you the clarity and direction needed to make a real impact.
We believe that a great campaign is a result of a great strategy. That's why we focus on providing the deep insights, data-informed planning, and creative ideation that transform your marketing goals into a clear, actionable plan. We don't just hand over a list of creators; we provide a comprehensive roadmap that outlines who to work with, what kind of content to create, and how to measure your success.
WHEREVER YOU ARE IN YOUR JOURNEY, WE PROVIDE YOU WITH THE STRATEGIC INSIGHTS TO SUCCEED.
Whether you are a global brand looking to tap into a new market or a small business aiming to scale your influence, we can help. Our services are designed to meet you where you are and provide the expertise you need to get to the next level. We are your trusted partner, providing the strategic support to help you achieve your goals and build a lasting connection with your audience
Services &
Offerings
01 — Campaign Strategy & Creative Direction
What It Is: We start every campaign with a strategic foundation. We research your audience, understand your goals, and develop a creative concept that will resonate across cultures and communities.
What You Get:
Competitive analysis and market research
Target audience insights (demographics, psychographics, behaviors)
Campaign concept and creative direction
Messaging framework and key talking points
Content strategy (platform mix, content types, posting cadence)
Campaign timeline and milestone map
Why It Matters: Most influencer campaigns fail because they lack strategic clarity. We make sure your campaign has a clear purpose, compelling narrative, and defined success metrics before any creator outreach begins.
02 — CREATOR VETTING & INFLUENCER PARTNERSHIPS
What It Is: We identify and vet creators who authentically align with your brand values and campaign goals. We don't just look at follower counts—we evaluate engagement quality, audience demographics, content style, and cultural fit.
What You Get:
Curated creator shortlist (with detailed profiles)
Audience demographic analysis for each creator
Engagement rate and authenticity check
Past brand partnership review
Rate negotiation and contract management
Creator onboarding and briefing
Why It Matters: The right creators make or break a campaign. We have deep relationships with Black, Brown, and diaspora creators across travel, lifestyle, fashion, and culture—and we know how to match them with brands that share their values.
03 - End-to-End Campaign Execution
What It Is: This is where strategy becomes reality. We manage every operational detail of your campaign from kickoff to content delivery.
What You Get:
Creator outreach and relationship management
Contract negotiation and legal coordination
Creative brief development for each creator
Content review and approval workflow
Timeline management and deadline tracking
Crisis management and issue resolution (if needed)
Why It Matters: Running an influencer campaign requires constant coordination. We handle the logistics so you don't have to chase creators, review contracts, or worry about missed deadlines.
What It Is: We measure campaign performance against your business goals and provide transparent reporting that shows what's working (and what isn't).
What You Get:
Real-time campaign dashboard (optional)
Weekly/bi-weekly check-ins during campaign
Final campaign report with key metrics:
Total reach and impressions
Engagement rates (likes, comments, shares, saves)
Click-through rates (if applicable)
Conversions/sales (if trackable)
Audience sentiment analysis
Insights and recommendations for future campaigns
Why It Matters: Data tells the story of your campaign's impact. We don't just give you vanity metrics—we connect performance to business outcomes so you can prove ROI to stakeholders.
04 - Performance Tracking & Reporting
Tiwa has created campaigns for
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The Shelf
I was responsible for designing and executing influencer campaigns for multimillion-dollar companies across various industries. I leveraged strategic collaborations that delivered measurable results, contributing to over $5M in sales for notable brands. My role focused on developing strategic partnerships and orchestrating campaigns that resonated with target audiences, from concept to execution.
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Ground News
I scaled a new growth engine by architecting and leading the strategy
to identify and recruit key political influencers. My work involved negotiating sponsorships, overseeing end-to-end campaign execution, and developing robust measurement models to ensure a strong return on investment. This was all about combining strategic vision with hands-on execution to drive measurable growth. -
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Spin Master
I directed the rebrand of several major channels, which contributed to over $1.3M in revenue within the first three months. My work also involved architecting a holistic organic strategy that resulted in a 107% year-over-year increase in viewership and a 155% increase in watch time, demonstrating my ability to drive significant audience growth.
Our process
Our Process: From Brief to Launch in 6-8 Weeks
PHASE 1: DISCOVERY (Week 1)
Kickoff call to understand your goals, audience, and brand values
Review any existing campaign materials or brand guidelines
Align on budget, timeline, and success metrics
PHASE 4: EXECUTION (Week 5-6)
Brief creators with detailed creative guidelines
Manage content creation process
Review and approve content before it goes live
PHASE 2: STRATEGY (Week 2)
Develop campaign concept and creative direction
Conduct audience research and competitive analysis
Present strategic brief for your approval
PHASE 5: LAUNCH & OPTIMIZATION (Week 7-8)
Content goes live across platforms
Monitor performance in real-time
Make optimizations as needed
PHASE 3: CREATOR SOURCING (Week 3-4)
Kickoff call to understand your goals, audience, and brand values
Review any existing campaign materials or brand guidelines
Align on budget, timeline, and success metrics
PHASE 6: REPORTING (Week 8)
Compile final campaign report
Debrief call to review results and insights
Recommendations for future campaigns
ready to get started?
From early-stage planning to full-scale campaigns - we provide the expert guidance you need to succeed.
Still have questions?
Email us at hello@everlightagency.com